WISH LIST - GIVE ME THE BALL

TitleWISH LIST - GIVE ME THE BALL
ClientNIKE
Product / ServiceNIKE BASKETBALL
CategoryA06. Clothing, Footwear & Accessories
EntrantWIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Entrant Company WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Advertising Agency WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Production Company IMPERIAL WOODPECKER New York, USA

Brief Explanation

We believe that the youth in China have their aspiration and desires that need to be expressed. This film captures, ignites, and legitimizes the dreams and ambitions of a generation. “Give me the ball,” the hero says. “Don’t give me fame, I’ll earn that.” He speaks as a representative for the collective aspirations of basketball players across China, with the attitude and swagger that basketball players recognize. The campaign’s “Wish list” film features top athletes such as Kobe Bryant, Kevin Durant and Yi Jianglian, as well as the celebrity Chen Jianzhou and famous TV commentator Zhang Weiping, who gets the fans excited to see their hero play. From our point of view, the wish of the youth is the core. It is about their hope and dream. Great athlete is the inspiration and part of their dream. We would like to draw out the ambitions and hunger from the youth by bringing them closer to the ‘untouchable’ super stars.

Credits

Name Position
Achilles Li/Michael Simons Executive Creative Director
Terence Leong Creative Director
Caleb Jensen/Cook Xu/Sam Liu Copywriter
Kevin Lunsong/Melvin Tan/Nelson Ng Art Director
Angie Wong/Kerli Teo Agency Producer
Dino Xu/Bryan Tilson Account Supervisor
San Yin Mei/Sukwan Chae Advertiser's Supervisor
Mary Livingston/Doug Halbert Producer
Stacy Wall Director
Lisa Gunning/Zach Vandlik (Whitehouse Post/La) Editor
Joel Waters (Lime Studios) Sound Design/Arrangement
Kristin Branstetter (Whitehouse Post/La) Post Production
Carbon Vfx Animation
Steve Reich/The Clapping Song/Kendrick Lamar/Backseat Freestyle/Terrence Bernardo/Gameplay Music
Jim Zhou Account Manager
Rodion Yudasin/Leon Lin Planner
Peter Donahue Director Of Photography
Whitehouse Post/La Editing Company
Telecine: The Mill/La Other Credits