I SEE YOU

TitleI SEE YOU
ClientCENTRE FOR ENABLED LIVING
Product / ServicePUBLIC HEALTH AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantTBWA\SINGAPORE, SINGAPORE
Entrant Company TBWA\SINGAPORE, SINGAPORE
Advertising Agency TBWA\SINGAPORE, SINGAPORE
Production Company SIX TOES Singapore, SINGAPORE
Production Company 2 DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA

Brief Explanation

CEL, the Centre for Enabled Living, exists to make Singapore a more inclusive society. By integrating disabled people into the mainstream. Disabled people live their lives on the fringes. The focus is always on the things that make them inadequate. All the things they can’t do. What if we focused on the things they can do? We found an inspiring example in Thomas Yong, a Paralympics bowling champion. A man who took up bowling after he became totally blind in an accident. It’s about celebrating ability. And it sometimes it shines through in the unlikeliest places.

Credits

Name Position
Mel Du Toit Executive Creative Director
Mohan Prabhakar Creative Director
Mohan Prabhakar Copywriter
Kevin Sim Art Director
Shareen Thumboo (Executive Producer/Six Toes) Agency Producer
Serene Koh (Account Director) Account Supervisor
Jith Joseph Advertiser's Supervisor
Dane Neo (Six Toes)/Heng Tek Nam (Directors Think Tank) Producer
Rajay Singh Director
Affandi Jamaluddin Editor
Song Zu Singapore Sound Design/Arrangement
Asia-Pacific Videolab Sdn Bhd Post Production
Cheryl Wee Account Manager
Chiu Wai Tung Cinematographer
Mirage Post Malaysia Editing Company