CHEWING-GUM ARTIST

TitleCHEWING-GUM ARTIST
ClientKYORAKU SAKAE DEVELOPMENT
Product / ServiceSUNSHINE SAKAE
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantADK JAPAN Tokyo, JAPAN
Entrant Company ADK JAPAN Tokyo, JAPAN
Advertising Agency ADK JAPAN Tokyo, JAPAN
Production Company TYO PRODUCTIONS Tokyo, JAPAN

Brief Explanation

Our objective was to create the attention-grabbing once-seen-never-forgotten ads that would stand out from the competition. The goal was to attract customers at our main target group in their late teens to early thirties. We focused on customer insight that riding a Ferris Wheel together is a great opportunity to get close to someone. From this, we developed the core idea that even a man with a special talent who is different from other people can find the way to win a woman’s heart in this Ferris Wheel, and created this comical commercial.

Credits

Name Position
Kazuya Nakajima Creative Director
Kazuya Nakajima Copywriter
Kazuya Nakajima/Wataru Sato Art Director
Toshitaka Nasu/Kunio Inagaki Account Supervisor
Kazuo Kawasaki Producer
Wataru Sato Director
Yoshitaka Honda/Takahiro Uchida Editor
Imagica/Tokyo Sound Design/Arrangement
Yoshinobu Yoshida Cinematographer