| Title | ATM |
| Brand | LOTTE CHILSUNG |
| Product / Service | HOT6IX |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Entrant Company | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Advertising Agency | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Jongwon Choi | Chief Creative Officer |
| Kyungnam Kim | Executive Creative Director |
| Taeho Shin | Creative Director |
| Yoonjin Jee/Eunhye Kwon | Copywriter |
| Jeongwook Seo/Yuri Kang | Art Director |
| Gyenam Park/Minsu Kim | Account Supervisor |
| Minsu Kim | Advertiser's Supervisor |
| Young-Mi/Kang | Producer |
| Hyung-Mo/Moon | Director |
| Seoul Visions | Post Production |
| Minsu Kim | Account Manager |
| Miseon Park | Planner |
The target; 1529 lives through a hard life from tuition to employment. To them Hot6 is an potential energy provider, conveyed through a humorous and empathic “mental collapse” a trend of the year 2012 in Korea.