ATM

TitleATM
ClientLOTTE CHILSUNG
Product / ServiceHOT6IX
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantDAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Entrant Company DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Advertising Agency DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA

Brief Explanation

The target; 1529 lives through a hard life from tuition to employment. To them Hot6 is an potential energy provider, conveyed through a humorous and empathic “mental collapse” a trend of the year 2012 in Korea.

Credits

Name Position
Jongwon Choi Chief Creative Officer
Kyungnam Kim Executive Creative Director
Taeho Shin Creative Director
Yoonjin Jee/Eunhye Kwon Copywriter
Jeongwook Seo/Yuri Kang Art Director
Gyenam Park/Minsu Kim Account Supervisor
Minsu Kim Advertiser's Supervisor
Young-Mi/Kang Producer
Hyung-Mo/Moon Director
Seoul Visions Post Production
Minsu Kim Account Manager
Miseon Park Planner