Title | MARKET CLOSED |
Brand | NABTRADE |
Product / Service | ONLINE SHARE TRADING PLATFORM |
Category | B01. Internet Film |
Entrant | WHYBIN\TBWA SYDNEY, AUSTRALIA |
Entrant Company | WHYBIN\TBWA SYDNEY, AUSTRALIA |
Advertising Agency | WHYBIN\TBWA SYDNEY, AUSTRALIA |
Production Company | WHYBIN\TBWA SYDNEY, AUSTRALIA |
Name | Position |
---|---|
Matty Burton/Dave Bowman | Executive Creative Director |
John Mckelvey/Peter Galmes | Creative Director |
Jame Ross-Edwards | Copywriter |
Derek Anderson | Art Director |
Zachary Johnson/Jeffrey Max-Fatal Farm | Editor |
Kevin Macleod | Sound Design/Arrangement |
Fatal Farm/Method Studios | Post Production |
Fatal Farm | Animation |
Stringed Disco | Music |
Anna Hunt | Account Manager |
Hristos Varouhas/Cam Deague | Planner |
Special Effects/Computer Graphics: Fatal Farm/Kristy Fransen -Broadcast Producer | Other Credits |
Our client was launching a new online share trading platform called NABTRADE. The problem was that our competitor’s platform launched 15 years earlier, in 1997. They had a 15 year head start. So, we turned their competitive advantage into a handicap. We made being “old” a disadvantage. Our campaign called upon people to “Don’t trade like it’s the 90s. Update to a platform built this century.”