IT USES THE TELEPHONE

TitleIT USES THE TELEPHONE
ClientNABTRADE
Product / ServiceONLINE SHARE TRADING PLATFORM
CategoryB01. Internet Film
EntrantWHYBIN\TBWA SYDNEY, AUSTRALIA
Entrant Company WHYBIN\TBWA SYDNEY, AUSTRALIA
Advertising Agency WHYBIN\TBWA SYDNEY, AUSTRALIA
Production Company WHYBIN\TBWA SYDNEY, AUSTRALIA

Brief Explanation

Our client was launching a new online share trading platform called NABTRADE. The problem was that our competitor’s platform launched 15 years earlier, in 1997. They had a 15 year head start. So, we turned their competitive advantage into a handicap. We made being “old” a disadvantage. Our campaign called upon people to “Don’t trade like it’s the 90s. Update to a platform built this century.”

Credits

Name Position
Matty Burton/Dave Bowman Executive Creative Director
John Mckelvey/Peter Galmes Creative Director
Jame Ross-Edwards Copywriter
Derek Anderson Art Director
Zachary Johnson/Jeffrey Max-Fatal Farm Editor
Kevin Macleod Sound Design/Arrangement
Fatal Farm/Method Studios Post Production
Fatal Farm Animation
Stringed Disco Music
Anna Hunt Account Manager
Hristos Varouhas/Cam Deague Planner
Special Effects/Computer Graphics: Fatal Farm/Kristy Fransen -Broadcast Producer Other Credits
Links
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