CINEMA

TitleCINEMA
ClientNABTRADE
Product / ServiceONLINE SHARE TRADING PLATFORM
CategoryA12. Financial Products & Services
EntrantWHYBIN\TBWA SYDNEY, AUSTRALIA
Entrant Company WHYBIN\TBWA SYDNEY, AUSTRALIA
Advertising Agency WHYBIN\TBWA SYDNEY, AUSTRALIA
Production Company WHYBIN\TBWA SYDNEY, AUSTRALIA

Brief Explanation

Our client was launching a new online share trading platform called NABTRADE. The problem was that our competitor’s platform launched 15 years earlier, in 1997. They had a 15 year head start. So, we turned their competitive advantage into a handicap. We made being “old” a disadvantage. Our campaign called upon people to “Don’t trade like it’s the 90s. Update to a platform built this century.”

Credits

Name Position
Matty Burton/Dave Bowman Executive Creative Director
John Mckelvey/Peter Galmes Creative Director
Jame Ross-Edwards Copywriter
Derek Anderson Art Director
Zachary Johnson/Jeffrey Max-Fatal Farm Editor
Kevin Macleod Sound Design/Arrangement
Fatal Farm/Method Studios Post Production
Fatal Farm Animation
Stringed Disco Music
Anna Hunt Account Manager
Hristos Varouhas/Cam Deague Planner
Special Effects/Computer Graphics: Fatal Farm/Kristy Fransen -Broadcast Producer Other Credits