Title | LOBSTER |
Brand | SYN MUN KONG INSURANCE |
Product / Service | CAR INSURANCE |
Category | A12. Financial Products & Services |
Entrant | LOWE Bangkok, THAILAND |
Entrant Company | LOWE Bangkok, THAILAND |
Advertising Agency | LOWE Bangkok, THAILAND |
Production Company | PHENOMENA Bangkok, THAILAND |
Name | Position |
---|---|
Eric Yeo | Chief Creative Officer |
Piya Charurakpong | Executive Creative Director |
Porakit Tanwattana/Chalit Manuyakorn/Tawatchai Suknipitapong | Creative Director |
Thanachai Shavitranuruk/Setthar Wannapasiri/Thasorn Boonyanate/Sumate Natekrajangkul/Wiparat Nantana | Copywriter |
Ekaroon Laowatanakul/Apichai Inthutsingh/Arnupap Sathatinan | Art Director |
Suratta Chatmahakul | Agency Producer |
Ladarat Charoenpinijkarn/Supiyo Maneerat | Account Supervisor |
Panida Ngamsompong | Producer |
Thanonchai Sornsriwichai | Director |
Manop Boonwipas | Editor |
Cinedigital | Sound Design/Arrangement |
Oriental Post | Post Production |
Lighthouse Film Service Co./Ltd. | Lighting |
Chidlada Gabites/Suttirat Satayaprasert | Account Manager |
Wutthitrai Piriyapakdeekul | Director Of Photography |
Matad | Editing Company |
Sound Producer: Chumpol Sepsawasdi/Music Composer: Terdsak Janpan | Other Credits |
'Lobster' happens in a luxurious restaurant. A gentleman finishes the dinner with his date. He asks waiter to present the bill. The waiter arrives at the table and calculates meal price with the gesture that resemble to waiter at the street food stall. The whole meal costs the same as street food stall price. The voice over comes 'great quality but pay less'. The idea is carried to another TVC 'Jewelry' where a wealthy lady buys a diamond necklace. The sales clerk weights diamond necklace on the scale that resemble to street market scale. Price of diamond necklace is the same as accessories of the street market. Again, great quality but pay less.