Product / ServiceCAR INSURANCE
CategoryA12. Financial Products & Services
EntrantLOWE Bangkok, THAILAND
Entrant Company LOWE Bangkok, THAILAND
Advertising Agency LOWE Bangkok, THAILAND
Production Company PHENOMENA Bangkok, THAILAND

Brief Explanation

'Lobster' happens in a luxurious restaurant. A gentleman finishes the dinner with his date. He asks waiter to present the bill. The waiter arrives at the table and calculates meal price with the gesture that resemble to waiter at the street food stall. The whole meal costs the same as street food stall price. The voice over comes 'great quality but pay less'. The idea is carried to another TVC 'Jewelry' where a wealthy lady buys a diamond necklace. The sales clerk weights diamond necklace on the scale that resemble to street market scale. Price of diamond necklace is the same as accessories of the street market. Again, great quality but pay less.


Name Position
Eric Yeo Chief Creative Officer
Piya Charurakpong Executive Creative Director
Porakit Tanwattana/Chalit Manuyakorn/Tawatchai Suknipitapong Creative Director
Thanachai Shavitranuruk/Setthar Wannapasiri/Thasorn Boonyanate/Sumate Natekrajangkul/Wiparat Nantana Copywriter
Ekaroon Laowatanakul/Apichai Inthutsingh/Arnupap Sathatinan Art Director
Suratta Chatmahakul Agency Producer
Ladarat Charoenpinijkarn/Supiyo Maneerat Account Supervisor
Panida Ngamsompong Producer
Thanonchai Sornsriwichai Director
Manop Boonwipas Editor
Cinedigital Sound Design/Arrangement
Oriental Post Post Production
Lighthouse Film Service Co./Ltd. Lighting
Chidlada Gabites/Suttirat Satayaprasert Account Manager
Wutthitrai Piriyapakdeekul Director Of Photography
Matad Editing Company
Sound Producer: Chumpol Sepsawasdi/Music Composer: Terdsak Janpan Other Credits