BE GOOD WITH MONEY

TitleBE GOOD WITH MONEY
ClientBNZ
Product / ServiceBANK
CategoryA12. Financial Products & Services
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Production Company REVOLVER Sydney, AUSTRALIA

Brief Explanation

To create a unique position for Bank of New Zealand, we started a conversation about money, not banking. We ran two unbranded 60 second films. One suggesting money is bad, the other good. The films featured the same actor, on the same street, delivering the same lines, with the same cast. But one was daylight highlighting the positive uses of money, the other night showing money as an evil force. We then revealed BNZ’s involvement with a 90 second film that intercut the “good” and “bad” films to resolve with “Money is neither good nor bad, it’s what you do with it.”

Credits

Name Position
Nick Worthington Chief Creative Officer
Steve Cochran Executive Creative Director
Christie Cooper Copywriter
James Conner Art Director
Jen Storey Agency Producer
Paul Wilson Account Supervisor
Craig Herbison Advertiser's Supervisor
Michael Ritchie/Jackie Kelman Bisbee/Justin Pollock Producer
Gary Freedman Director
Bernard Garry Editor
Simon Kane Sound Design/Arrangement
The Editors Post Production
Amanda Chambers/Matt Von Trott/Scott Wilson Animation
Elliott Wheeler Music
Jo Underdown Account Manager
Andy Mcleish Planner
Toby Schleissler Director Of Photography
Line Producer: Michelle Currinder/Production Designer: Tom Foden Other Credits