SILENCE

TitleSILENCE
ClientFISHER & PAYKEL
Product/ServiceKITCHEN PRODUCT RANGE
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Production Company FINCH Auckland, NEW ZEALAND

Brief Explanation

To relaunch Fisher & Paykel's premium kitchen appliance range, we celebrated the core role of all of their kitchen products: to help make meals better. In 'Silence', the launch 60", we analysed the universal moment a chef knows they've made the perfect meal. That moment just after the meal is served when the table goes quiet.

Credits

Name Position
Nick Worthington Chief Creative Officer
Levi Slavin Creative Director
Jen Storey/Katie Knight Agency Producer
Scott Coldham/Helen Fitzsimons Account Supervisor
Roger Bridge Advertiser's Supervisor
Andy Mauger Producer
Jae Morrison Director
Tim Mauger Editor
The Coopers Of Franklin Rd Sound Design/Arrangement
Mandy Post Production
Anna Holloway Account Manager
Andy Mcleish Planner
Ian Mccarroll Cinematographer
Designer: Dean Poole (Alt Design) Other Credits