PATIENCE

TitlePATIENCE
ClientFISHER & PAYKEL
Product/ServiceFRONT LOADER WITH SMART DRIVE TECHNOLOGY
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Production Company FINCH Auckland, NEW ZEALAND

Brief Explanation

To relaunch Fisher & Paykel's clever front loader, a washing machine that speeds full wash up to just 15 minutes, we celebrated the joy of a quick wash - not having to wait for it to finish. To do that we agony of a little dog waiting for his toy to finish going through a cycle.

Credits

Name Position
Nick Worthington Chief Creative Officer
Levi Slavin Creative Director
Jen Storey/Katie Knight Agency Producer
Scott Coldham/Helen Fitzsimons Account Supervisor
Roger Bridge Advertiser's Supervisor
Andy Mauger Producer
Jae Morrison Director
Tim Mauger Editor
The Coopers Of Franklin Rd Sound Design/Arrangement
Mandy Post Production
Anna Holloway Account Manager
Andy Mcleish Planner
Ian Mccarroll Cinematographer
Designer: Dean Poole (Alt Design) Other Credits