Title | HE'S DRINKING IT FOR YOU |
Brand | DB BREWERIES |
Product / Service | EXPORT 33 |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
Production Company | PRODIGY Auckland, NEW ZEALAND |
Name | Position |
---|---|
Nick Worthington | Chief Creative Officer |
Levi Slavin | Creative Director |
Simon Vicars | Copywriter |
Brett Colliver/James Tucker | Art Director |
Katie Knight/Jen Storey | Agency Producer |
Tim Ellis | Account Supervisor |
Jarrod Bear/Julia Imlah/Tony Wheeler | Advertiser's Supervisor |
Craig Sinclair/Jonathon Samway | Producer |
Tim Bullock | Director |
Adam Wills | Editor |
Liquid | Sound Design/Arrangement |
Toybox | Post Production |
Damian De Boos-Smith - Sound Planet | Music |
Sophie Martignier/Matt Frost | Account Manager |
Andy Mcleish | Planner |
John Toon | Cinematographer |
Media Agency: Spark Phd/Auckland/Online Editor: Leoni Willis | Other Credits |
How do you help men drink more beer when the ladies in their lives are telling them to drink less? You turn drinking beer into the most romantic thing a guy can do. Export 33 is a delicious, low carb beer. Because it's low carb, we set out to convince women that every time a man drinks Export 33, he was drinking it for her. Through a clever use of things that women like and some twisted logic, we were able to convince the ladies of New Zealand that their men weren’t just going out to drink. They were going to think. About them. DB Export. Let nothing come between a man and a great beer.