THOUGHTS OF KENJI MIYAZAWA

TitleTHOUGHTS OF KENJI MIYAZAWA
ClientCENTRAL SECURITY PATROLS
Product / ServiceCENTRAL SECURITY PATROLS CO.,LTD.
CategoryA14. Commercial Public Services
EntrantTOEI COMMERCIAL FILM Tokyo, JAPAN
Entrant Company TOEI COMMERCIAL FILM Tokyo, JAPAN
Advertising Agency EAST JAPAN MARKETING & COMMUNICATIONS Tokyo, JAPAN
Production Company TOEI COMMERCIAL FILM Tokyo, JAPAN

Brief Explanation

Kenji Miyazawa was a Japanese poet and children's literature author who was born in Tohoku district in 1896. His famous poem “Ame ni mo makezu” expresses that he wanted to be strong under severe circumstances without being self-serving. The poem is quoted often as ideal way of being of Japanese. Although the work of security seems the most time to pass idly, it is hard work that keeps alert at every moment of every day. We chose this poem to encourage the workers engaging in the security. The real employees appear in this commercial without dramatization.

Credits

Name Position
Ryouhei Suzuki/Masayuki Goto Creative Director
Ryouhei Suzuki Copywriter
Seiya Tanaka Art Director
Hiroshi Yoshino Account Supervisor
Hideki Tezuka Producer
Yoshinori Yokoo Director
Media City Post Production
Satoshi Oyamada Lighting
Wicked Sound Music
Toshiyuki Chounan Account Manager
Satoshi Oyamada Cinematographer
Media City Editing Company
Kenji Kowada ProductionManager
Art: Takaya Yamamoto/Production Manager: Kenji Kowada/Stylist: Tsuyoshi Tanabe Other Credits