KIRINJI ITSUMO KAWAII

TitleKIRINJI ITSUMO KAWAII
ClientNIPPON COLUMBIA
Product / ServiceMUSIC RECORD COMPANY
CategoryB03. Interactive Film
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Production Company ARMZ Tokyo, JAPAN

Brief Explanation

This is an interactive music film where the viewer can experience a virtual winter holiday trip with a popular Japanese actress. We illustrated the "kawaii" aspect of the girl in the film by establishing a intimate connection between her and the viewer. The viewer encounters several interactive points in the film where they need to decide how to impress the girl. For example, in a scene where the girl enters a restaurant, the viewer is asked to choose whether to eat "Tempura noodles" or "Icecream". The story takes place in winter, so the best choice is the former menu which will warm up the freezing girl. Other interactive parts include an Acchi Muite Hoi game, a shooting range, and a batting centre. The ending varies based on which choices the player makes. The viewer who got all the correct decisions is granted to view a video which reveals the message the girl wrote on the Ema(a wooden plaque used to make a wish). This is created with HTML 5. Experience it with IE10 or Google Chrome.

Credits

Name Position
Kentaro Masamura Creative Director
Toshiyuki Nagashima/Takato Kanehara Art Director
Akira Shimada Producer
Kentaro Masamura Director
Kirinji/Itsumo Kawaii Music
Yoshinobu Nagamori Cinematographer