Title | BIOHAIR SHAMPOO - REVENGE |
Brand | PANION &BF BIOTECH.INC. |
Product / Service | BIOHAIR SHAMPOO |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | ADK TAIWAN, CHINESE TAIPEI |
Entrant Company | ADK TAIWAN, CHINESE TAIPEI |
Advertising Agency | ADK TAIWAN, CHINESE TAIPEI |
Production Company | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
Name | Position |
---|---|
Richard Yu | Chief Creative Officer |
Richard Yu | Executive Creative Director |
Richard Yu/Bryan Huang | Creative Director |
Vivi Ro/Morning Yu | Copywriter |
Richard Yu/Chasel Tsai/Eden Wu | Art Director |
In Taiwan, “Stick out the head” is a word with more than one meaning. It not only means fighting for one’s self, also means the growing hair subscription. Based on all of the idea, the film transfers the concept of Biohair Shampoo that using the product will make their hair grow easier in a humorous way. The story is following the type of gangster movie of Hong Kong. Beginning with a young police who felt humiliating for one case, and endured for a long time. He finally found the reason that he couldn’t justify for himself attributed to not protecting his hair, so that extend the benefits of shampoo which makes hair sticking out more easier.