BIOHAIR SHAMPOO - REVENGE

TitleBIOHAIR SHAMPOO - REVENGE
ClientPANION &BF BIOTECH.INC.
Product / ServiceBIOHAIR SHAMPOO
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantADK TAIWAN, CHINESE TAIPEI
Entrant Company ADK TAIWAN, CHINESE TAIPEI
Advertising Agency ADK TAIWAN, CHINESE TAIPEI
Production Company FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI

Brief Explanation

In Taiwan, “Stick out the head” is a word with more than one meaning. It not only means fighting for one’s self, also means the growing hair subscription. Based on all of the idea, the film transfers the concept of Biohair Shampoo that using the product will make their hair grow easier in a humorous way. The story is following the type of gangster movie of Hong Kong. Beginning with a young police who felt humiliating for one case, and endured for a long time. He finally found the reason that he couldn’t justify for himself attributed to not protecting his hair, so that extend the benefits of shampoo which makes hair sticking out more easier.

Credits

Name Position
Richard Yu Chief Creative Officer
Richard Yu Executive Creative Director
Richard Yu/Bryan Huang Creative Director
Vivi Ro/Morning Yu Copywriter
Richard Yu/Chasel Tsai/Eden Wu Art Director