PSYCHIC CHILD

TitlePSYCHIC CHILD
BrandBOMY
Product / ServiceVEGETABLE AND FRUITS JUICE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantADK TAIWAN, CHINESE TAIPEI
Entrant Company ADK TAIWAN, CHINESE TAIPEI
Advertising Agency ADK TAIWAN, CHINESE TAIPEI
Production Company FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI

Credits

Name Position
Richard Yu Chief Creative Officer
Richard Yu Executive Creative Director
Richard Yu/A-Ching Tsan Creative Director
Michelle Chuang Copywriter
Richard Yu/A-Ching Tsan/Nan Chen/Josh Shih Art Director

Brief Explanation

To overturn the stereotype of vegetable and fruit juice with veggies taste, and set the children who is afraid of veggies taste and refuse drinking vegetable and fruit juice as our target audience. Let parents can take care of children’s health, at the same time, can also make them enjoy the juice. To avoid veggies taste, the unusual potential of children will be induced. Without veggies taste, More Fruit! could save children away from the persecution of veggies taste.