Title | PSYCHIC CHILD |
Brand | BOMY |
Product / Service | VEGETABLE AND FRUITS JUICE |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | ADK TAIWAN, CHINESE TAIPEI |
Entrant Company | ADK TAIWAN, CHINESE TAIPEI |
Advertising Agency | ADK TAIWAN, CHINESE TAIPEI |
Production Company | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
Name | Position |
---|---|
Richard Yu | Chief Creative Officer |
Richard Yu | Executive Creative Director |
Richard Yu/A-Ching Tsan | Creative Director |
Michelle Chuang | Copywriter |
Richard Yu/A-Ching Tsan/Nan Chen/Josh Shih | Art Director |
To overturn the stereotype of vegetable and fruit juice with veggies taste, and set the children who is afraid of veggies taste and refuse drinking vegetable and fruit juice as our target audience. Let parents can take care of children’s health, at the same time, can also make them enjoy the juice. To avoid veggies taste, the unusual potential of children will be induced. Without veggies taste, More Fruit! could save children away from the persecution of veggies taste.