A SUPER RIDE

TitleA SUPER RIDE
ClientTAKARA KOTSU CO.
Product / ServiceTAKARA TAXI
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantAT ARMZ Osaka, JAPAN
Entrant Company AT ARMZ Osaka, JAPAN
Advertising Agency AT ARMZ Osaka, JAPAN
Production Company AT ARMZ Osaka, JAPAN

Brief Explanation

Through creating an image of a luxury car ad, this ad aims to convey a strong message about Takara Taxi's low fares by exploiting the polar disparity between the two intriguingly different perceptions of luxury and economy. Despite a wealth of ads for luxury cars from domestic manufacturers, there are almost no ads for taxis. Therefore, we purposely made the ad so it wouldn't appear at first as one for a taxi. However, viewers eventually realize its true identity and are surprised to learn that fact and its message of a low cost taxi service.

Credits

Name Position
Tatsuya Okamoto Creative Director
Hiroyuki Kato Art Director
Yosuke Katsuno/Fumi Kawaji Producer
Kenji Ogura Director
Kenji Niwa Editor
Akihito Hayashi Sound Design/Arrangement
Zaxx Inc. Post Production
Shoji Anzai Cameraman
Takamitsu Magara Lighting
Hisao Otsuka/Haruku Fukuta Planner
Zaxx Inc. Editing Company
Sound Effects: Yuji Murakami Other Credits