HYPERMARKET

TitleHYPERMARKET
ClientTAIWAN SECOM GROUP
Product / ServiceAUTOMATED EXTERNAL DEFIBRILLATOR
CategoryA16. Public Service, Charity & Fund Raising
EntrantINSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Entrant Company INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Advertising Agency INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Production Company INNOVATE FILMS Tapei City, CHINESE TAIPEI

Brief Explanation

AED is a device designed for non-medically trained people to rescue victims in urgent, it was very common in occidental countries and Japan. As heart disease is the 2nd major cause of death in Taiwan, we are lack of awareness of AED and don’t have enough equipment to rescue victims of sudden cardiac arrest, the statistical data shows, there are 20K victims of cardiac arrest a year, but only 3% of them survived. As Secom Group is the TOP 1 security service provider in Taiwan, we respect your life more than a property. We aim to get attention on AED and its accessibility via this film for public service. We hope more lives can be saved if we can help to raise the penetration of AED.

Credits

Name Position
N/A Chief Creative Officer
Ronny Hsu Executive Creative Director
Ronny Hsu/Warren Wu Creative Director
Warren Wu/Zeke Chen/Amy Huang Copywriter
Ronny Hsu/Artdeco Yen/Naomi Chang Art Director
N/A Agency Producer
Bill Tsai Account Supervisor
N/A Advertiser's Supervisor
Amy Lin Producer
Mulder Shen Director
Leader Entertainment Co. Ltd. Music
Edward Tai/Daphne Yu Account Manager
N/A Planner
Jerry Chao Cinematographer