SEA? OR LAND?

TitleSEA? OR LAND?
ClientTOKYO SUMMERLAND
Product / ServiceWATER AMUSEMENT
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantHAKUHODO PRODUCT'S Tokyo, JAPAN
Entrant Company HAKUHODO PRODUCT'S Tokyo, JAPAN
Advertising Agency HAKUHODO PRODUCT'S Tokyo, JAPAN

Brief Explanation

With eating, the man and the woman are talking about which one they should go, Sea or Land. The man answers that he prefers Land to Sea. Suddenly, their son comes out and says…" Are we going to LAND?" The woman stands up and takes off her cloths very quickly and say.. "Land is better!!" When you are asked Sea? or Land?, you easily think of them as Tokyo Disney Land or Tokyo Disney Sea. But actually, that is supposed to be SUMMERLAND. By using the word of Sea? or Land? in this commercial, This family seems to go to Disney Land. But they prefer SUMMERLAND rather than Disney Land. Whenever people see this commercial, we want them to be confused. That means we want to imprint SUMMERLAND on people's memory.

Credits

Name Position
Kentaro Kauchi Creative Director
Min Kyonghwa Account Supervisor
Masafumi Fukuda/Yosuke Shigemura Producer
Kentaro Kauchi Director
Eisuke Watanabe/Masaki Sakazume Editor
P-Camp Sound Design/Arrangement
Naoyuki Yokota Animation
Tomonobu Kasai Cameraman
Shinichi Hieda Lighting
P-Camp Music
Red Hill Editing Company