THE SECRET

TitleTHE SECRET
ClientRIDE ON EXPRESS
Product / ServiceGIN NO SARA
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company DENTSU CREATIVE X Tokyo, JAPAN

Brief Explanation

Gin no Sara is Japan's most popular sushi delivery chain. The aim of this ad was to make everybody happy through Gin no Sara. Even if somebody is in a terrible mood, they may be filled with a smile when they see a Gin no Sara dish. This was depicted humorously by showing the behind-the-scenes of the commercial.

Credits

Name Position
Yuya Furukawa Executive Creative Director
Yuji Matsumura Creative Director
Yuji Matsumura Copywriter
Yuji Matsumura Art Director
Keisuke Ishikawa Agency Producer
Yu Oga Producer
Wataru Sato Director
Souichiro Yagi/Takayuki Yasoshima Editor
Toshiki Tan Sound Design/Arrangement
Ppc/Digital Garden Inc. Post Production
Ryuta Murakami Lighting
Keisuke Ishikawa Account Manager
Kazuyoshi Koike Director Of Photography
PPC Editing Company
Production Designer: Yasushi Kawashima/Production Manager: Jin Mineo/Mitsuaki Sawamura Other Credits