Title | LED 10 YEARS LIVE |
Brand | TOSHIBA CORPORATION |
Product / Service | LED CEILING LIGHT |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | SUN-AD COMPANY Tokyo, JAPAN |
Name | Position |
---|---|
Kenichirou Matsumoto (Toshiba)/Shunji Suzuki (Toshiba)/Ako Hatano (Toshiba) | Chief Creative Officer |
Makoto Takeuchi/Masumi Nakazawa | Creative Director |
Junpei Iwata/Masahiko Katsuura | Copywriter |
Tsudou Honda/Miharu Matsunaga | Art Director |
Kazuhisa Matsumoto | Agency Producer |
Miwako Bando/Tadashi Kawamura/Gen Kimura | Producer |
Tsugihisa Tanaka | Director |
Shingo Otaka/Hiromine Tanaka | Sound Design/Arrangement |
Noritaka Imamura/Yoko Izumi | Post Production |
Fumio Miyamoto | Lighting |
Katsuya Yamada/Masakatsu Takagi | Music |
Masahiko Katsuura | Planner |
Masato Yoshida/Kenji Maki | Director Of Photography |
Lifespan of 10 years. Same light stay together with 10 years of life. We expressed very primitive relationship with human and light. After 2 years from an earthquake disaster, we wanted to leave a message that LED light can be involved for Japanese wish of ''ordinary happy life''.