LED 10 YEARS LIVE

Short List
TitleLED 10 YEARS LIVE
ClientTOSHIBA CORPORATION
Product/ServiceLED CEILING LIGHT
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company SUN-AD COMPANY Tokyo, JAPAN

Brief Explanation

Lifespan of 10 years. Same light stay together with 10 years of life. We expressed very primitive relationship with human and light. After 2 years from an earthquake disaster, we wanted to leave a message that LED light can be involved for Japanese wish of ''ordinary happy life''.

Credits

Name Position
Kenichirou Matsumoto (Toshiba)/Shunji Suzuki (Toshiba)/Ako Hatano (Toshiba) Chief Creative Officer
Makoto Takeuchi/Masumi Nakazawa Creative Director
Junpei Iwata/Masahiko Katsuura Copywriter
Tsudou Honda/Miharu Matsunaga Art Director
Kazuhisa Matsumoto Agency Producer
Miwako Bando/Tadashi Kawamura/Gen Kimura Producer
Tsugihisa Tanaka Director
Shingo Otaka/Hiromine Tanaka Sound Design/Arrangement
Noritaka Imamura/Yoko Izumi Post Production
Fumio Miyamoto Lighting
Katsuya Yamada/Masakatsu Takagi Music
Masahiko Katsuura Planner
Masato Yoshida/Kenji Maki Director Of Photography