MATRYOSH-CAR

Silver Spike
TitleMATRYOSH-CAR
ClientHONDA MOTOR CO.
Product / ServiceN BOX+
CategoryB01. Internet Film
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company KAIBUTSU Tokyo, JAPAN
Production Company 2 AOI PRO. Tokyo, JAPAN

Brief Explanation

What’s unique about this Honda N BOX+ is that it has a slope that allows big objects, such as bicycles, to be loaded to the car very easily. We wanted to tell people about the possibilities a car can widen with this slope. So, we set our core idea on “matryoshka”, things coming out of the car, one after another. The representation was made very simple; after all kinds of objects came out using the slope, a mini N BOX+ finally came out.

Credits

Name Position
Ryoichi Nakano/Yusuke Kitani Creative Director
Naoki Tanaka/Misato Yamaguchi Copywriter
Yusuke Kitani Art Director
Yutaka Hasegawa Agency Producer
Norifumi Araki/Shiro Miyamoto/Koji Muto/Naoyuki Masuda Account Supervisor
Hirokazu Hara/Miho Ishiguro Advertiser's Supervisor
Shunsuke Nakamura Producer
Shigeo Matsuyama Director
Yusaku Yasuda Editor
Toyotaro Shigemori Cameraman
Takashi Nakasu Lighting
Toru Midorikawa Music
Ryoichi Nakano/Yusuke Kitani/Naoki Tanaka Planner
Art Design : Ayako Sakahara/Production Manager : Kazuki Utagawa/Special Techniques: Osamu Kikegawa  Other Credits
Kazuo Dan/Osamu Kikegawa Special Technical
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