Title | MATRYOSH-CAR |
Brand | HONDA MOTOR CO. |
Product / Service | N BOX+ |
Category | B01. Internet Film |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | KAIBUTSU Tokyo, JAPAN |
Production Company 2 | AOI PRO. Tokyo, JAPAN |
Name | Position |
---|---|
Ryoichi Nakano/Yusuke Kitani | Creative Director |
Naoki Tanaka/Misato Yamaguchi | Copywriter |
Yusuke Kitani | Art Director |
Yutaka Hasegawa | Agency Producer |
Norifumi Araki/Shiro Miyamoto/Koji Muto/Naoyuki Masuda | Account Supervisor |
Hirokazu Hara/Miho Ishiguro | Advertiser's Supervisor |
Shunsuke Nakamura | Producer |
Shigeo Matsuyama | Director |
Yusaku Yasuda | Editor |
Toyotaro Shigemori | Cameraman |
Takashi Nakasu | Lighting |
Toru Midorikawa | Music |
Ryoichi Nakano/Yusuke Kitani/Naoki Tanaka | Planner |
Art Design : Ayako Sakahara/Production Manager : Kazuki Utagawa/Special Techniques: Osamu Kikegawa | Other Credits |
Kazuo Dan/Osamu Kikegawa | Special Technical |
What’s unique about this Honda N BOX+ is that it has a slope that allows big objects, such as bicycles, to be loaded to the car very easily. We wanted to tell people about the possibilities a car can widen with this slope. So, we set our core idea on “matryoshka”, things coming out of the car, one after another. The representation was made very simple; after all kinds of objects came out using the slope, a mini N BOX+ finally came out.