| Title | ULURUFF |
| Brand | AMRRIC |
| Product / Service | AMRRIC |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | GHG AUSTRALIA Sydney, AUSTRALIA |
| Entrant Company | GHG AUSTRALIA Sydney, AUSTRALIA |
| Advertising Agency | GHG AUSTRALIA Sydney, AUSTRALIA |
| Production Company | PLAZA FILMS Sydney, AUSTRALIA |
| Production Company 2 | FIN DESIGN + EFFECTS Sydney, AUSTRALIA |
| Production Company 3 | METHOD STUDIOS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Tim Brierley | Creative Director |
| Tim Brierley/Daragh Ledwidge | Copywriter |
| Daragh Ledwidge | Art Director |
| Sandi Gracin | Agency Producer |
| Elly Price | Account Supervisor |
| Julia Hardaker | Advertiser's Supervisor |
| Josh Jenkins | Producer |
| Sam Bennetts | Director |
| Simon Njoo | Editor |
| Steve Hessell/Bento Productions | Sound Design/Arrangement |
| Fin Design | Post Production |
| Josh Pyke | Music |
| Patricia Crimmins | Account Manager |
| Method Studios | Editing Company |
AMRRIC wanted to raise awareness of the organisation and the good it does for dogs and the indigenous community in remote Australia. To encourage enquiry and donations. We wanted to make people think beyond what they know of Australia's remote centre and the iconic Uluru landmark (Ayer's Rock) and to think about the communities and pets that are underprivileged in these areas.