SAFETY FIRST, MALIBU

TitleSAFETY FIRST, MALIBU
ClientCHEVROLET
Product / ServiceMALIBU
CategoryB01. Internet Film
EntrantWYLIE Seoul, SOUTH KOREA
Entrant Company WYLIE Seoul, SOUTH KOREA
Advertising Agency WYLIE Seoul, SOUTH KOREA
Production Company AFRICA Seoul, SOUTH KOREA

Brief Explanation

Unlike the fuel efficiency, it is difficult to quantity safety of an automobile to consumer recognition. So, the campaign was designed to demonstrate actual comparison tests to offer the customers more tangible understanding about safety and why it matters. "Real Challenge, Real Test" Visualizing roof crush causing the highest death rate. Stacking 4 containers, 3.9 ton each, on top of a car roof to visualize roof crush moment. We made eye-catching video then talked about our reasons for excellence.

Credits

Name Position
Jaewook Lee Chief Creative Officer
Eugene Choi Executive Creative Director
Eugene Choi Agency Producer
Brendan Kwon Producer
Chando Park/Min Kim Director
Jihoon Cha Account Manager
Links
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