| Title | TO BE A MOTHER. |
| Brand | BENESSE CORPORATION. |
| Product / Service | TAMAGO CLUB AND HIYOKO CLUB |
| Category | A11. Publications & Media |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | PARAGON Tokyo, JAPAN |
| Name | Position |
|---|---|
| Dentsu Inc. | Chief Creative Officer |
| Tatsuya Yamamoto | Executive Creative Director |
| Satoshi Umeda | Creative Director |
| Satoshi Umeda/Chika Tanimoto/Miko Sakamoto | Copywriter |
| Emiko Kubota | Art Director |
| Megumi Shimada | Agency Producer |
| Kota Kimura/Naoko Ozaki | Account Supervisor |
| Mitsushi Murata | Producer |
| Yosuke Harada | Director |
| Katsukazu Nagashima/Toshiyuki Nakae | Editor |
| Kentaro | Sound Design/Arrangement |
| Kaori Sawada | Music |
| Satoshi Umeda | Planner |
| Koji Onodera | Director Of Photography |
| P Three | Editing Company |
| Ryuji Shirakoma/Miyuki Imaizumi/Yuriko Ii/Toshiyuki | Other Credits |
Everyone learns to be a mother. Tamago Club and Hiyoko Club, childcare magazines, will always be by pregnant woman's side with the right piece of information.