THE SHOWING

TitleTHE SHOWING
ClientART DIRECTORS CLUB
Product / ServicePORTFOLIO NIGHT
CategoryB01. Internet Film
EntrantSAATCHI & SAATCHI FALLON TOKYO, JAPAN
Entrant Company SAATCHI & SAATCHI FALLON TOKYO, JAPAN
Advertising Agency SAATCHI & SAATCHI FALLON TOKYO, JAPAN
Production Company SET Tokyo, JAPAN

Brief Explanation

This film is designed to generate awareness & participation for the first ever Portfolio Night in Tokyo. Many cities around the world participate every May 22, giving juniors the chance to have their work reviewed by leading local creative directors from multiple agencies. But Japan's conservative advertising industry's networking practices hadn't given Portfolio Night the chance. In fact, big domestic agencies have their own tests for junior staff, so the idea of preparing a portfolio, let alone showing it, was daunting to young talent. To break through the status quo, we had to create something very out of the ordinary to convince young creatives and industry leaders to participate. For young talent, sitting in-front of industry creative leaders while they examine your work is a classic paradox: you want your work to be seen by them yet at the same time you are terrified of how they will judge it. We felt this is similar to the experience of going to a horror movie: you're simultaneously scared yet uncontrollably attracted. We decided to focus on this paradox and create a scenario on film that creatives can emotionally identify with and, equally important, want to pass on to their peers.

Credits

Name Position
Phillip Rubel Chief Creative Officer
Akira Kamiutsuri Executive Creative Director
Yoshishige Takei Creative Director
Takayuki Hattori Copywriter
Antoine Malin Agency Producer
Bruce Nachbar Producer
Shiraishi Koji Director
Miyake Aika Editor
Miyake Aika Sound Design/Arrangement
Cutters Japan Post Production
Yusaku Yasuda Animation
Katoh Manabu Lighting
Kuniyuki Takahashi Music
Wajima Toshihiro Cinematographer
Toshihiro Wajima Director Of Photography
Cutters Japan Editing Company
Links
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