Title | THE SHOWING |
Brand | ART DIRECTORS CLUB |
Product / Service | PORTFOLIO NIGHT |
Category | B01. Internet Film |
Entrant | SAATCHI & SAATCHI FALLON TOKYO, JAPAN |
Entrant Company | SAATCHI & SAATCHI FALLON TOKYO, JAPAN |
Advertising Agency | SAATCHI & SAATCHI FALLON TOKYO, JAPAN |
Production Company | SET Tokyo, JAPAN |
Name | Position |
---|---|
Phillip Rubel | Chief Creative Officer |
Akira Kamiutsuri | Executive Creative Director |
Yoshishige Takei | Creative Director |
Takayuki Hattori | Copywriter |
Antoine Malin | Agency Producer |
Bruce Nachbar | Producer |
Shiraishi Koji | Director |
Miyake Aika | Editor |
Miyake Aika | Sound Design/Arrangement |
Cutters Japan | Post Production |
Yusaku Yasuda | Animation |
Katoh Manabu | Lighting |
Kuniyuki Takahashi | Music |
Wajima Toshihiro | Cinematographer |
Toshihiro Wajima | Director Of Photography |
Cutters Japan | Editing Company |
This film is designed to generate awareness & participation for the first ever Portfolio Night in Tokyo. Many cities around the world participate every May 22, giving juniors the chance to have their work reviewed by leading local creative directors from multiple agencies. But Japan's conservative advertising industry's networking practices hadn't given Portfolio Night the chance. In fact, big domestic agencies have their own tests for junior staff, so the idea of preparing a portfolio, let alone showing it, was daunting to young talent. To break through the status quo, we had to create something very out of the ordinary to convince young creatives and industry leaders to participate. For young talent, sitting in-front of industry creative leaders while they examine your work is a classic paradox: you want your work to be seen by them yet at the same time you are terrified of how they will judge it. We felt this is similar to the experience of going to a horror movie: you're simultaneously scared yet uncontrollably attracted. We decided to focus on this paradox and create a scenario on film that creatives can emotionally identify with and, equally important, want to pass on to their peers.