COMPACT.

TitleCOMPACT.
ClientKYOWA CORPORATION.
Product / ServiceHUWARII RANDOSELS
CategoryA06. Clothing, Footwear & Accessories
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company PICT Tokyo, JAPAN

Brief Explanation

Randosels (from the Dutch 'ransel') are backpacks used by primary schoolchildren in Japan. Pre-school children look forward to the day they can carry their own randosels. Kyowa Corporation developed a compact randosels without the hem.

Credits

Name Position
Hisashi Katsumura Executive Creative Director
Yukie Tamura/Satoshi Umeda Creative Director
Satoshi Umeda Copywriter
Yukie Tamura Art Director
Megumi Shimada Agency Producer
Mitsuhiro Murata/Atsushi Narisawa Account Supervisor
Akira Suzuki Producer
Akira Horii Director
Minoru Futatsugami/Norifumi Kasai Editor
Yuka Watanabe/Tomy Sasa/Erito Ayaki Sound Design/Arrangement
Gravy Inc Post Production
Kentaro Ohira/Taizo Hazama/Takuya Yokoyama/Shogo Minamikawa Animation
Yoshito Matsuyama Lighting
Tamurapan/Satoshi Umeda/Randosel Debut Music
Satoshi Umeda Planner
Tomohito Tanaka Cinematographer
Digital Egg Editing Company
Yoshio Sakaguchi/Akihumi Obara Other Credits