COMPACT.

TitleCOMPACT.
BrandKYOWA CORPORATION.
Product / ServiceHUWARII RANDOSELS
CategoryA06. Clothing, Footwear & Accessories
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company PICT Tokyo, JAPAN

Credits

Name Position
Hisashi Katsumura Executive Creative Director
Yukie Tamura/Satoshi Umeda Creative Director
Satoshi Umeda Copywriter
Yukie Tamura Art Director
Megumi Shimada Agency Producer
Mitsuhiro Murata/Atsushi Narisawa Account Supervisor
Akira Suzuki Producer
Akira Horii Director
Minoru Futatsugami/Norifumi Kasai Editor
Yuka Watanabe/Tomy Sasa/Erito Ayaki Sound Design/Arrangement
Gravy Inc Post Production
Kentaro Ohira/Taizo Hazama/Takuya Yokoyama/Shogo Minamikawa Animation
Yoshito Matsuyama Lighting
Tamurapan/Satoshi Umeda/Randosel Debut Music
Satoshi Umeda Planner
Tomohito Tanaka Cinematographer
Digital Egg Editing Company
Yoshio Sakaguchi/Akihumi Obara Other Credits

Brief Explanation

Randosels (from the Dutch 'ransel') are backpacks used by primary schoolchildren in Japan. Pre-school children look forward to the day they can carry their own randosels. Kyowa Corporation developed a compact randosels without the hem.