| Title | PRINTER GURU |
| Brand | AUSTRALIAN PAPER |
| Product / Service | REFLEX 50% RECYCLED |
| Category | A13. Business Equipment & Services |
| Entrant | CUMMINSROSS Melbourne, AUSTRALIA |
| Entrant Company | CUMMINSROSS Melbourne, AUSTRALIA |
| Advertising Agency | CUMMINSROSS Melbourne, AUSTRALIA |
| Production Company | PLAZA FILMS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Sean Cummins | Chief Creative Officer |
| Jason Ross | Executive Creative Director |
| Chris Ellis | Copywriter |
| Aaron Lipson | Art Director |
| Susannah George | Agency Producer |
| Magdalina Triantafyllidis | Account Supervisor |
| Peter Masterton | Producer |
| Paul Middleditch | Director |
| Dave Whittaker | Editor |
| Paul Le Couteur @ Flagstaff Studios | Sound Design/Arrangement |
| The Editors | Post Production |
| Marieka Walsh (Plaza Films) | Animation |
| Andrew Stone | Account Manager |
| Daniel Ardilley Acs | Cinematographer |
| Daniel Ardilley Acs | Director Of Photography |
This ad for Australian office paper Reflex Pure White 50% Recycled introduces 'The Printer Guru', a freewheeling and freethinking character who guides office workers towards finding 'enwhitenment', begging them to fight printer rage and stay calm with reliable Reflex paper.