| Title | DEMAND EQUAL PAY |
| Brand | YWCA AUCKLAND |
| Product / Service | CHARITY |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company | THICK AS THIEVES Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Andy Fackrell | Executive Creative Director |
| Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris | Copywriter |
| Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris | Art Director |
| Jane Mill | Agency Producer |
| Jenny Travers | Account Supervisor |
| Monica Briggs | Advertiser's Supervisor |
| Claire Kelly | Producer |
| Zoe Mcintosh | Director |
| Steve Gulik/Ddb Group New Zealand | Editor |
| Factory Studios | Sound Design/Arrangement |
| Jamie Barrett | Planner |
| Andrew Mcgeorge | Director Of Photography |
| Executive Producer - Nik Beachman | Other Credits |
In New Zealand, women are paid 10% less than men. To even out the gender inequality, we created a TVC to dramatise this issue, by charging men 10% more than women.