| Title | TOUCH THE MUSIC PROJECT |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | HYUNDAI SONATA |
| Category | B01. Internet Film |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production Company | PLANIT Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Han Jeong Seok | Chief Creative Officer |
| Kim Hye Kyoung | Executive Creative Director |
| Kim Jung A | Creative Director |
| Shin Yeo Reum | Copywriter |
| Kwon Sung Chul | Art Director |
| Kim Bae Sung | Agency Producer |
| Yang Su Kyoung | Account Supervisor |
| Lee Young Jin | Advertiser's Supervisor |
| Kim Hyung Kyun | Producer |
| You Seong Jae | Director |
| Stone Sound | Sound Design/Arrangement |
| Lee Jung Mi | Account Manager |
| Moon Bo Sung | Planner |
| Vixen | Editing Company |
| Song Eun Sung | Other Credits |
This story is about a boy who cannot hear anything since he was born. This boy always wears a headphone in school, on streets and everywhere he goes. He wanted people to pretend that he cannot hear because he is wearing a headphone, not because he is hearing-impaired. He always hides that he is hearing-impaired. To encourage him, his father and friends presented the world most special car seat, “Sonata Music Seat” - the music seat transfers music into vibrations for the hearing-impaired so that they could feel the music through their fingertips. With the Sonata music seat, the boy had a great impression of music. In the end, with this impressed boy's scene, scenes of the music seats' installing process and experiencing the music seats were shown.