| Title | LED 10 YEARS LIVE |
| Brand | TOSHIBA CORPORATION |
| Product / Service | LED CEILING LIGHT |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | SUN-AD COMPANY Tokyo, JAPAN |
| Name | Position |
|---|---|
| Kenichirou Matsumoto (Toshiba)/Shunji Suzuki (Toshiba)/Ako Hatano (Toshiba) | Chief Creative Officer |
| Makoto Takeuchi/Masumi Nakazawa | Creative Director |
| Junpei Iwata/Masahiko Katsuura | Copywriter |
| Tsudou Honda/Miharu Matsunaga | Art Director |
| Kazuhisa Matsumoto | Agency Producer |
| Miwako Bando/Tadashi Kawamura/Gen Kimura | Producer |
| Tsugihisa Tanaka | Director |
| Shingo Otaka/Hiromine Tanaka | Sound Design/Arrangement |
| Noritaka Imamura/Yoko Izumi | Post Production |
| Fumio Miyamoto | Lighting |
| Katsuya Yamada/Masakatsu Takagi | Music |
| Masahiko Katsuura | Planner |
| Masato Yoshida/Kenji Maki | Director Of Photography |
Lifespan of 10 years. Same light stay together with 10 years of life. We expressed very primitive relationship with human and light. After 2 years from an earthquake disaster, we wanted to leave a message that LED light can be involved for Japanese wish of ''ordinary happy life''.