| Title | SUNSHINE BUBBLE |
| Brand | MURRAY GOULBURN CO-OPERATIVE |
| Product / Service | DEVONDALE FAST START LIQUID BREAKFAST |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | DDB MELBOURNE, AUSTRALIA |
| Entrant Company | DDB MELBOURNE, AUSTRALIA |
| Advertising Agency | DDB MELBOURNE, AUSTRALIA |
| Production Company | PRODIGY Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Darren Spiller | Executive Creative Director |
| Simon Bagnasco | Creative Director |
| Robbie Brammall | Copywriter |
| Ant Hatton | Art Director |
| Simon Thomas | Agency Producer |
| Nick Condon | Account Supervisor |
| Producer: Julianne Shelton/Executive Producer/Md: Jonathan Samway | Producer |
| Tim Bullock | Director |
| Adam Wills/Grade: Edel Rafferty/Online: Ziggy Zigouras | Editor |
| Colin Simkins/Gusto Music | Sound Design/Arrangement |
| Rick Mcmullen | Lighting |
| Katie Kouts/Kirsten Tidswell | Account Manager |
| Ian Forth | Planner |
| Daniel Ardilley | Director Of Photography |
| Grade/Online: Method Studios | Editing Company |
The breakfast drink category in Australia is dominated by Sanitarium’s ‘Up & Go’, which unbeknown to most is a soy-based drink. Devondale, Australia’s largest dairy, decided to launch a competitor – made from real milk. We legally couldn’t say anything about the negative health implications of soy, but we could draw attention to its other big draw back – the taste. Or more particularly, the scourge of ‘Soy Aftertaste Face’ – it destroys marriages, ruins relationships and in this spot damages a young girl’s fragile psyche forever.