| Title | MATRYOSH-CAR |
| Brand | HONDA MOTOR CO. |
| Product / Service | N BOX+ |
| Category | B01. Internet Film |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | KAIBUTSU Tokyo, JAPAN |
| Production Company 2 | AOI PRO. Tokyo, JAPAN |
| Name | Position |
|---|---|
| Ryoichi Nakano/Yusuke Kitani | Creative Director |
| Naoki Tanaka/Misato Yamaguchi | Copywriter |
| Yusuke Kitani | Art Director |
| Yutaka Hasegawa | Agency Producer |
| Norifumi Araki/Shiro Miyamoto/Koji Muto/Naoyuki Masuda | Account Supervisor |
| Hirokazu Hara/Miho Ishiguro | Advertiser's Supervisor |
| Shunsuke Nakamura | Producer |
| Shigeo Matsuyama | Director |
| Yusaku Yasuda | Editor |
| Toyotaro Shigemori | Cameraman |
| Takashi Nakasu | Lighting |
| Toru Midorikawa | Music |
| Ryoichi Nakano/Yusuke Kitani/Naoki Tanaka | Planner |
| Art Design : Ayako Sakahara/Production Manager : Kazuki Utagawa/Special Techniques: Osamu Kikegawa | Other Credits |
| Kazuo Dan/Osamu Kikegawa | Special Technical |
What’s unique about this Honda N BOX+ is that it has a slope that allows big objects, such as bicycles, to be loaded to the car very easily. We wanted to tell people about the possibilities a car can widen with this slope. So, we set our core idea on “matryoshka”, things coming out of the car, one after another. The representation was made very simple; after all kinds of objects came out using the slope, a mini N BOX+ finally came out.