| Title | THE MAGIC OF FROOTI |
| Brand | PARLE AGRO |
| Product / Service | FROOTI |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | CREATIVELAND ASIA Mumbai , INDIA |
| Entrant Company | CREATIVELAND ASIA Mumbai, INDIA |
| Advertising Agency | CREATIVELAND ASIA Mumbai, INDIA |
| Production Company | NIRVANA FILMS Bangalore, INDIA |
| Name | Position |
|---|---|
| Sajan Raj Kurup | Chief Creative Officer |
| Anu Joseph/Vikram Gaikwad | Executive Creative Director |
| Rajat Dawar/Ravi Shanker | Creative Director |
| Sajan Raj Kurup | Copywriter |
| Ravi Shanker | Art Director |
| Jay Gala | Agency Producer |
| Swati Dua | Account Supervisor |
| Nadia Chauhan | Advertiser's Supervisor |
| Sneha Iype | Producer |
| Prakash Varma | Director |
| Shyam Salgaonakar | Editor |
| Darshan | Sound Design/Arrangement |
| After Studio | Post Production |
| Amar Manglokar | Music |
| Priyanka Kurup | Planner |
| K U Mohanan | Director Of Photography |
| After Studio | Editing Company |
We wanted to highlight Frooti's immense appetite value, and therefore we conceptualised a film that's all about the Magic of Fresh 'n' Juicy mangoes - its mouthwatering deliciousness and the child-like craving for it. We also took on Shahrukh Khan, the heartthrob of a billion Indians, as the brand ambassador for Frooti. Never before in the history of Frooti has the brand taken on such a huge celebrity for an endorsement. Shahrukh, with his pan-India appeal, took the brand to places where it had never been to before. He helped Frooti to talk to people to whom the brand hadn't spoken to yet.