| Title | THE DIRECTORS |
| Brand | MELBOURNE INTERNATIONAL FILM FESTIVAL |
| Product / Service | MELBOURNE INTERNATIONAL FILM FESTIVAL |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company | REVOLVER Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| James Mcgrath | Chief Creative Officer |
| Ant Keogh | Executive Creative Director |
| N/A | Creative Director |
| Nick Kelly | Copywriter |
| Nic Buckingham | Art Director |
| Sonia Von Bibra | Agency Producer |
| Melissa Scott | Account Supervisor |
| Pip Smart/Alex Kember | Producer |
| The Glue Society - Matt Devine | Director |
| Dan Lee | Editor |
| Fin Design/Effects | Post Production |
| N/A | Cameraman |
| N/A | Lighting |
| Atlanta Sgro | Account Manager |
| Sam Mackisack | Planner |
| Geoffrey Simpson | Cinematographer |
| Geoffrey Simpson | Director Of Photography |
| The Editors | Editing Company |
| Music Composerarranger: Byron Scullin/Cornel Wilczek/Electric Dreams | Other Credits |
We open on a contemporary cafe that looks like a hybrid art gallery space. Two incredibly intense German film directors Burkhard and Frick, along with a woman, Waldhurger, sit around a table drinking iced water. A conversation between Burkhard and Frick ensues in which they compare their latest films. It rapidly degenerates into a childish one-up-man ship between the two, until Waldhurger finally interjects, asking if either of the director's films had made the Melbourne International Film Festival? With looks of dejection; both men respond 'Nein,' to which the ad cuts to black, revealing the festivals' line 'Only the best films make the cut.'