| Title | RIVER OF BLONDE |
| Brand | CARLTON & UNITED BREWERIES |
| Product / Service | PURE BLONDE |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company | REVOLVER Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| James Mcgrath | Chief Creative Officer |
| Ant Keogh | Executive Creative Director |
| Tom Martin/Julian Schreiber | Creative Director |
| Julian Schreiber | Copywriter |
| Tom Martin | Art Director |
| Executive Producer Agency - Sonia Von Bibra | Agency Producer |
| Senior Account Director - Peter Chapman And Brett Williams | Account Supervisor |
| Managing Partner - Paul Mcmillan | Advertiser's Supervisor |
| Pi Smart | Producer |
| Steve Rogers | Director |
| Jack Hutching | Editor |
| Paul Le Couteur - Flagstaff Studios | Sound Design/Arrangement |
| Online/Cgi - Animal Logic | Post Production |
| 'higher Love'/Performer - James Vincent Mcmorrow/Writers - Will Jennings/Steve Winwood | Music |
| Paul Rees-Jones | Planner |
| Adam Arkapaw | Cinematographer |
| Adam Arkapaw | Director Of Photography |
| The Butchery | Editing Company |
| Special/Visual Effects: Kirsty Millar/Jonathan Hairman Animal Logic | Other Credits |
We open on a gritty, empty, street in the city. Suddenly, a flood of blonde haired people dressed in in pale clothes turn a corner and pour into the street. More and more blonde flows in and the levels of the blonde heads and hair amazingly roll, sway and ungulate like the surface of a river. We watch the flood of people move like pure blonde liquid through the streets fluidly moving around obstacles. Finally they swirl into a subway tunnel and just as suddenly as they appeared - they're gone. The city is grey and empty again.