| Title | DIVIDE |
| Brand | ARS CHEMICAL (THAILAND) CO. |
| Product / Service | ARS PLUS |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | DENTSU PLUS Bangkok, THAILAND |
| Entrant Company | DENTSU PLUS Bangkok, THAILAND |
| Advertising Agency | DENTSU PLUS Bangkok, THAILAND |
| Production Company | MUM FILMS Bangkok, THAILAND |
| Name | Position |
|---|---|
| Subun Khow | Chief Creative Officer |
| Monchai Visuttinont | Creative Director |
| Subun Khow/Monchai Visuttinont/Pattarapong Lapjarupong/Sutassarin Ankumpoch | Copywriter |
| Supparat Thepparat/Naphol Chantapakorn/Tanachai Sutthisareesakul | Art Director |
| Monnarath Thanasai | Agency Producer |
| Pasinee Vithayaveroj/Kemarin Kongkajeerachayanon | Account Supervisor |
| Chonlasap Kasemsap | Advertiser's Supervisor |
| Surayut Sritrakul | Producer |
| Apiruk Pangseepirom | Director |
| Dechmongkol Prasertsit | Editor |
| Cinesound Company Limited | Sound Design/Arrangement |
| Kiatniyom Sawangcharoen | Account Manager |
| Akkarapong Kusakul | Cinematographer |
| Sound Engineer : Kulsak Thamsanong | Other Credits |
ARS Plus Mosquito Coil is a powerful mosquito repellent with Japanese ingredients. The TVCs shows traditional Thai families engaged in their usual day-to-day activities - celebrating a birthday, playing a game of chess and having dinner. However, they are Inconvenienced by pesky mosquitoes. ARS Plus comes to the rescue of Thais with a very Japanese solution. It brings Ninjas-like protection into their households, protecting the common man in Thailand, Japanese style.