| Title | TEARS |
| Brand | NIKON CORPORATION |
| Product / Service | CORPORATE |
| Category | B01. Internet Film |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Production Company | TYO Tokyo, JAPAN |
| Name | Position |
|---|---|
| Masato Mitsudera | Executive Creative Director |
| Masato Mitsudera | Creative Director |
| Junya Eguchi | Copywriter |
| Yasuo Matsubara | Art Director |
| Seiji Hosokawa/Yusuke Mori | Agency Producer |
| Kyoko Mitsui (Account Director)/Yuki Watanabe | Account Supervisor |
| Mineko Kawano | Advertiser's Supervisor |
| Takaharu Hatori | Producer |
| Laura Bellingham/Adam Frisch/David Lee | Director |
| Chiaki Matsumoto/Syuichi Ono | Editor |
| Xolie Morra | Music |
| Koichi Mitsui/Laura Bellingham/Adam Frisch/David Lee | Cinematographer |
| Ppc | Editing Company |
| Sound Production: Beethoven Inc./Production Manager: Masao Omokawa/Edit Director: Yohei Ishida | Other Credits |
Concept: Shed light to the deepest of the emotions. Tears. They are the “ultimate way to express an emotional” which overflows from within a human being. Various tear shedding moments of delight, anger, sorrow and pleasure were filmed, focusing on the deepest of the emotions at core. These emotions were articulated with a single Kanji. This is what the lens of Nikon (NIKKOR), which evolved from optics technology, has constantly been seeing at its center, and is a universal theme which it will continue to shed light on.