| Title | GARY |
| Brand | OPEN UNIVERSITY AUSTRALIA |
| Product / Service | TAFE |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | DDB MELBOURNE, AUSTRALIA |
| Entrant Company | DDB MELBOURNE, AUSTRALIA |
| Advertising Agency | DDB MELBOURNE, AUSTRALIA |
| Production Company | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Darren Spiller | Executive Creative Director |
| Ruben Cirugeda/Simon Bagnasco | Creative Director |
| Paul Hastings/Simon Bagnasco | Copywriter |
| Adam Fine | Art Director |
| Tuesday Picken | Agency Producer |
| Victoria Conners-Bell/Jilly Howe | Producer |
| Micca Delaney | Director |
| Online Editor: Marcus Herrick - Offline Editor: Micca Delaney | Editor |
| Phil Kenihan @ Front Of House | Sound Design/Arrangement |
| Melissa Fullerton | Account Manager |
| Marin Johnson | Director Of Photography |
| Grader: Vincent Taylor | Other Credits |
Open Universities Australia needed a TVC to drive consumers online to find out more about their range of courses. With a particularly small budget, they wanted an ad that would cut through the clutter of typical boring university advertising. To do this we created the following spot.