| Title | MANCHILD |
| Brand | MURRAY GOULBURN CO-OPERATIVE |
| Product / Service | DEVONDALE FAST START LIQUID BREAKFAST |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | DDB MELBOURNE, AUSTRALIA |
| Entrant Company | DDB MELBOURNE, AUSTRALIA |
| Advertising Agency | DDB MELBOURNE, AUSTRALIA |
| Production Company | PRODIGY Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Darren Spiller | Executive Creative Director |
| Simon Bagnasco | Creative Director |
| Robbie Brammall | Copywriter |
| Ant Hatton | Art Director |
| Simon Thomas | Agency Producer |
| Nick Condon | Account Supervisor |
| Producer: Julianne Shelton/Executive Producer/Md: Jonathan Samway | Producer |
| Tim Bullock | Director |
| Adam Wills/Grade: Edel Rafferty/Online: Ziggy Zigouras | Editor |
| Colin Simkins/Gusto Music | Sound Design/Arrangement |
| Rick Mcmullen | Lighting |
| Katie Kouts/Kirsten Tidswell | Account Manager |
| Ian Forth | Planner |
| Daniel Ardilley | Director Of Photography |
| Grade/Online: Method Studios | Editing Company |
Devondale is an Australian dairy company, and Fast Start is their first entry into the ‘Breakfast Drink’ market. The category is dominated by Sanitarium’s Up & Go, which unbeknown to most consumers is actually made from soy – a fact Sanitarium keep suspiciously secret. We legally weren’t allowed to go into the negative side-effects of soy, buy we could draw attention to the other major drawback of drinking the stuff – the taste. Or more particularly, the scourge of ‘Soy Aftertaste Face’ - it wrecks families, divides generations, and in this spot shatters a relationship before its barely begun.