| Title | RECORD PROFIT |
| Brand | THE CO-OPERATIVE BANK |
| Product / Service | THE CO-OPERATIVE BANK |
| Category | A12. Financial Products & Services |
| Entrant | Y&R NZ Auckland, NEW ZEALAND |
| Entrant Company | Y&R NZ Auckland, NEW ZEALAND |
| Advertising Agency | Y&R NZ Wellington, NEW ZEALAND |
| Production Company | ROBBERS DOG FILM Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Josh Moore | Executive Creative Director |
| Scott Henderson | Creative Director |
| Scott Henderson | Copywriter |
| Lisa Dupre | Art Director |
| Christina Hazard | Agency Producer |
| Elaine Bickell | Account Supervisor |
| Caz Hearne | Producer |
| Luke Shanahan | Director |
| Michael Lonsdale | Editor |
| Blockhead | Post Production |
| Claire Dooney | Account Manager |
| James Hurman/Jason Wells | Planner |
| Ginny Loane | Director Of Photography |
| Franklin Road | Other Credits |
At a time where anger about greedy banks taking huge profits is at an all time high, The Co-operative Bank is the only bank in New Zealand that shares its profits, with its customers. So we summed up this message with a simple, powerful and distinctive story – that showed a completely different way to feel about your bank.