| Title | KING OF TV CITY |
| Brand | SAMSUNG |
| Product / Service | SMART TV |
| Category | A04. Consumer Electronics |
| Entrant | CHI & PARTNERS London, UNITED KINGDOM |
| Entrant Company | CHI & PARTNERS London, UNITED KINGDOM |
| Advertising Agency | CHI & PARTNERS London, UNITED KINGDOM |
| Production Company | STINK London, UNITED KINGDOM |
| Name | Position |
|---|---|
| Jonathan Burley | Executive Creative Director |
| Jonathan Burley | Creative Director |
| Rob Webster | Copywriter |
| Alexei Berwitz | Art Director |
| Alex Nicholson | Agency Producer |
| Ben Croker | Producer |
| Adam Berg | Director |
| Paul Hardcastle | Editor |
| Mpc | Post Production |
| Emile Moller | Cameraman |
| Mattias Montero | Lighting |
| John Murphy-Adagio In D Minor | Music |
| Ana Saffer/Christian Hinchcliffe | Account Manager |
| Anthony Cox/Oliver Egan | Planner |
| Mattias Montero | Cinematographer |
| Mattias Montero | Director Of Photography |
| Trim | Editing Company |
| Cgi Frank Lambertz | Other Credits |
Set in an eerie, deserted city, this epic spot announces the new Samsung Smart TV: a television that can be controlled using voice and hand gestures. A lone man wanders the streets before being confronted by a host of characters from the world of television and movies. From rampaging dinosaurs, to stampeding wildebeest and an alien invasion our hero controls each one using his voice and hands.