| Title | CHARGE |
| Brand | SAMSUNG |
| Product / Service | SMART TV |
| Category | A04. Consumer Electronics |
| Entrant | CHI & PARTNERS London, UNITED KINGDOM |
| Entrant Company | CHI & PARTNERS London, UNITED KINGDOM |
| Advertising Agency | CHI & PARTNERS London, UNITED KINGDOM |
| Production Company | SOMESUCH & CO London, UNITED KINGDOM |
| Name | Position |
|---|---|
| Jonathna Burley | Executive Creative Director |
| Jonathan Burley/Richard Brim | Creative Director |
| Neil Clarke | Copywriter |
| Jay Phillips | Art Director |
| Caroline Angell | Agency Producer |
| Nick Goldsmith | Producer |
| Romain Gavros | Director |
| Jono Griffith | Editor |
| Mpc | Post Production |
| Benoit Debie | Cameraman |
| Benoit Debie | Lighting |
| Kill It Kid -Run | Music |
| Christian Hinchcliffe/Ryan Colet | Account Manager |
| Anthony Cox/Oliver Egan | Planner |
| Benoit Debie | Cinematographer |
| Benoit Debie | Director Of Photography |
| Hagon | Editing Company |
This epic TV spot promotes the new Samsung Smart TV, a television that recommends content for the viewer and can be controlled with gesture and voice. The commercial features a spectacular, headlong stampede of extreme characters from TV and film – Roman Centurions and cheerleaders, cop cars and SWAT helicopters, Maori warriors and WW2 soldiers, Marie Antoinette and a whip-wielding albino minotaur in a chariot… The stampede races towards a man in an armchair, who calmly pauses the charge with a simple gesture to demonstrate ‘Smart Recommendation from Samsung.’