| Title | 'ONE RINSE - PADI' |
| Brand | UNILEVER SINGAPORE |
| Product / Service | FABRIC SOFTENER |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Advertising Agency | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Production Company | GAIA FILMS Waiheke Island, NEW ZEALAND |
| Name | Position |
|---|---|
| Kevin Geeves | Creative Director |
| Kevin Geeves | Copywriter |
| Kevin Geeves | Art Director |
| Felicia Tan | Agency Producer |
| Rahul Gupta | Account Supervisor |
| Aseem Puri | Advertiser's Supervisor |
| Andre Jewell | Producer |
| Andre Jewell | Director |
| Richard Shaw (Turtleneck) | Editor |
| Evan Roberts/Eddie Lim | Sound Design/Arrangement |
| Jon Baxter (Perceptual Engineering) | Post Production |
| Andre Jewell/Gareth Moon | Cameraman |
| Mingshan Goh | Account Manager |
| Owen Dowling | Planner |
| Andre Jewell/Gareth Moon | Cinematographer |
| Andre Jewell | Director Of Photography |
| Turtleneck | Editing Company |
| Paul Searles (Music Composer)/The Gunnery (Sound Studio) | Other Credits |
In Vietnam and Indonesia after washing clothes mums habitually rinse the soap out using multiple buckets of clean water. But they don't need to do that! Comfort One Rinse is a fabric conditioner that in just one rinse, conditions and rinses clothes free of detergent foam. In order to break their habits of rinsing so much our message was simple: 'If you rinse more than once, you'll waste more than just water.' Our idea linked the simple action of wringing of clothes - the one action women do with every rinse, and liken it to wringing water from our planet.